Fine Jewelry & Watches

After many years of focusing on home goods and food, I found myself assigned to the jewelry category. It was really fun to dig into this new aesthetic. There are so many heirloom brands and fantastic adverts to pull inspiration from.

I think my favorite element in the shift of focus was the ability to look from a whole room to a tiny spot on a table under a camera. The emotion you can evoke from propping, shadow and focus is so much greater on the smaller scale it seems.

I really enjoyed these shoots and the magnificent crews I got to work with.